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Personalisation & Community

David Wortleys’ examples – personalisation and community – are inspiring visions of the future, from the architecture of clever buildings and interactive fashion to a new way of approaching and engaging with advertising. Ways in which virtual world can influence what happens in real world.

For example, smart structures that recognise a visitor as she or he comes through the door and adjust sound, temperature and lighting to suit, adapt the ideas behind RSS feeds and iGoogle and integrate them into the real world. The embedded physical structure and its human adaptations, only possible through technology, creates a personalised and richer experience. Unfortunately, it also creates ethical quandaries about personal privacy, data collection and identity ownership. For more read Aleks here



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